Ma hope o ka hoʻokō ʻana i ke kulekele hou o ke keiki ʻelua, ua manaʻo ʻia ma 2018, ʻoi aku ka nui o nā keiki hānau hou o ka ʻāina ma mua o 20 miliona.Wahi a ka "Data Insight Report" i hāʻawi ʻia e Avery Consulting, ua manaʻo ʻia ka hāpai ʻana o Kina a me ka ʻoihana pēpē ma mua o 2 trillion yuan e 2017. Akā ʻo ka pilikia ua lōʻihi kēia mākeke.Paio kahiko momoku ahi, a e alo i ka nui o ka hou "spoilers", he melee, inevitable.I loko o ia pilikia, ma hea ka hopena o nā manawa hoʻokūkū?
Ua wehewehe pono ke kumu hoʻolālā Trout i ke ʻano o ka "hoʻokūkū hōʻailona": "He inoa a i ʻole hōʻailona ʻoiaʻiʻo i ka manaʻo o ka mea kūʻai aku e hōʻike ana i kahi ʻano kikoʻī. ʻO ka ʻāpana, ʻaʻole ka brand, ke kuleana nui i loko o ka manaʻo o ka mea kūʻai; ua manaʻo ʻia ka hōʻailona e hōʻike i ka ʻāpana. ʻO nā keʻena hoʻolaha a me nā mea kūʻai aku ʻoihana, ma ke ʻano nui, hoʻonui nui i ka manaʻo o ka 'brand loyalty', ʻo ia hoʻi he alakaʻi hewa iā ia iho. "
ʻO ka ʻoiaʻiʻo, ʻo nā māka e hele ikaika nei a kū i waho i ka ʻoihana makuahine a me ka pēpē ke kumu "ka hoʻokaʻawale ʻana i nā ʻāpana hou a i ʻole ka hoʻololi hou ʻana i nā ʻāpana" ma ke ʻano he mea hoʻokalakupua kilokilo, e hāʻawi ana i nā mea kūʻai aku "waiwai hou i ka ʻāpana".A ʻo ka brand "Beilaikang" kahi kumu hoʻohālike maikaʻi no ka hoʻololi ʻana i nā ʻoihana kuʻuna.
Ua hoʻoholo ʻo Beilaikang e hoʻokō hou i kāna hoʻolālā kūlana hōʻailona ma ke alo o kahi ʻano hoʻokūkū ikaika.ʻO ka mea mua, ua hui pū lākou me nā loea obstetrics mai ka US, Iapana, Hong Kong a me Shanghai e wehewehe pono i ka huaʻōlelo "maternity" ma ke ʻano he manaʻo maʻamau: "nā wahine i nā pule ʻewalu ma mua a ʻewalu mau pule ma hope o ka hānau ʻana."Ua alakaʻi kēia i ka hoʻomohala ʻana i nā ʻano hana hou;Eia hou, hoʻohui ʻo Beilaikang i 172 mana makuahine a me nā pēpē pēpē a hoʻohana iā WeChat helu lehulehu a me APP e hana mālie i kahi kūkākūkā loea pūnaewele a me ke kahua kākoʻo makuahine.
ʻO kēia hoʻoholo kūleʻa ua lilo ʻo Beilaikang i kekahi o nā alakaʻi o ka ʻoihana makuahine a me nā pēpē ma Kina a ua hōʻoia ʻo "ka māhele mākeke hou / wehewehe ʻano hou / huahana hou" e lawe mai i ka waiwai hou i nā mea kūʻai aku ka mea huna i ka lanakila ʻana i ka hoʻokūkū.
Ka manawa hoʻouna: Mar-10-2022